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A few years back there were a lot mobile OS systems, we had Symbian, Blackberry OS and IOS among many others. Google entered the market with Android, although it wasn’t an instant hit, they gained huge momentum overtime.

Part of Android’s success was definitely due to its open source nature and the massive customisation it offered. Android somewhat bridged the gap between budget and premium smartphones at that time, because it enabled so many functions on budget devices, it was truly something back then.

With time Android became a behemoth in mobile OS, but along with that Google was also benefitted. The OS used Google Maps, Gmail, Chrome, Google Play, YouTube and a lot of other customary Google software. This meant huge AD revenues but also privacy concerns as it’s well known that Google can pull out a lot of usage data from Android devices.

Also: iPhone to Android: The ultimate switching guide