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Open Source, Linux, marketing and public perception

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OSS

As the final deadline for my thesis on Open Source approaches fast, I’m hard-pressed to find conclusions and projections to be made out of a full 5 months of academic work. Most of the conclusions are not Earth-shattering revelations, but things we already know. But there’s one particular thing you and me know for certain… yet we’re doing practically nothing about it!

Anyone could have guessed that my undergrad thesis work is centered on Open Source; more accurately, we deal with devising strategies for Linux and Open Source adoption and penetration growth in the SMB sector of Guayaquil, Ecuador.

By the way, you can get the info and (of course, Ogg Theora encoded) videos from the site itself. As a matter of fact, the thesis is being done using a fully open source methodology underpinned by MediaWiki. Too bad most of you won’t be able to read it, since it’s in Spanish.

A fairly sizable part of our work was identifying Linux and Open Source weaknesses, and finding out how they fared in practice. Mind you, we fare pretty poorly, guys. We’re all tech, and no heart.

Do you know what my thesis’ first and foremost conclusion is? Linux and Open Source lack marketing. Ergo, we lack brand recognition. Ergo, we lack public trust. Ergo, misconceptions abound.

Full Story.

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