Online computer and peripheral retailer TigerDirect has filed suit against Apple claiming Mac OS X 10.4, known as "Tiger," infringes on its trademarked name. According to court filings obtained by Bloomberg, TigerDirect is seeking an injunction to stop Apple's new operating system from going on sale.
The lawsuit, filed in Miami, Florida, also claims that Apple engaged in deceptive and unfair trade practices. TigerDirect says Apple's use of Tiger "is causing confusion, mistake and deception among the general purchasing public."
The retailer owns trademarks on Tiger, TigerDirect and TigerSoftware, which appear in 25 million catalogs each year.
TigerDirect's main contention is that Apple has flooded the Internet with the word "tiger" as it relates to computers, which has knocked the retailer from the top of search results on Google and Yahoo.
"Apple Computer has created and launched a nationwide media blitz led by Steven Jobs, overwhelming the computer world with a sea of Tiger references," the lawsuit says.
Bloomberg reports that TigerDirect is asking the court to permanently prevent Apple from using the Tiger name, as well as seeking damages. Apple's new Mac OS X release is scheduled to go on sale worldwide starting Friday at 6pm.
According to reports, a hearing for TigerDirect's requested preliminary injunction is scheduled for May 3.