In our Industry Insider Report from yesterday, we pointed out that DDR2 would take some time to mature in the market until AMD adopts the standard. This is certainly the case in the enthusiast market; AMD is the force behind DDR and will remain that way until it adopts a newer standard. However, a recent discussion with an industry source seems to hint otherwise. Although such information is never set in stone, educated speculations from industry insiders usually tend to be somewhere close to the final plans of a particular company.
According to the source, AMD has other plans with DDR and the company will possibly make advancements in this sector. The source also said that AMD might be going its own way by not following Intel with their DDR2 implementations. Instead, the world's second largest chipmaker may go straight to DDR3 or XDR in hopes of adopting a better architecture. You see, DDR2 was a poor design to begin with, but considering that Intel has been making quite a few mistakes after its Prescott and i915/i925 launch, no one should be surprised.
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