How Munich rejected Steve Ballmer and kicked Microsoft out of the city
The prospect of such a high profile loss, and other organisations following Munich's lead, spurred Microsoft to mount a last ditch campaign to win the authority back. A senior sales executive at the time told general managers in EMEA "under NO circumstances lose against Linux." Steve Ballmer himself took time out of a skiing holiday to make a revised offer in March 2003, followed two months later by Microsoft knocking millions of Euros off the price of sticking with Windows and Office.
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