The idea that Apple would ditch its own OS for Microsoft Windows came to me from Yakov Epstein, a professor of psychology at Rutgers University, who wrote to me convinced that the process had already begun.
I was amused, but after mulling over various coincidences, I'm convinced he may be right. This would be the most phenomenal turnabout in the history of desktop computing.
Epstein made four observations. The first was that the Apple Switch ad campaign was over, and nobody switched. The second was that the iPod lost its FireWire connector because the PC world was the new target audience.
Also, although the iPod was designed to get people to move to the Mac, this didn't happen. And, of course, that Apple had switched to the Intel microprocessor.
Though these points aren't a slam-dunk for Epstein's thesis, other observations support it. The theory explains several odd occurrences, including Apple's freak-out and lawsuits over Macintosh gossip sites that ran stories about a musicians' breakout box that has yet to be shipped. Like, who cares?
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