The open source browser Firefox has been rated alongside Google, Apple and Starbucks as one of the most powerful brands in the world in 2005, according to a study published on Monday.
Brandchannel.com, a Web site for marketing professionals run by global branding consultancy Interbrand, asked over 2500 readers during November and December which brands had the most impact on them that year. Firefox was voted as the eighth most influential brand worldwide in 2005 - the first time that a piece of open source software has featured in the top 10 list in the five years that the survey has been carried out.
Robin Rusch, the editor-in-chief of Brandchannel.com, admitted that the readers of his Web site are not average consumers, but claimed they are good at identifying influential brands before they go mainstream.
Full Story .