'Open source' vendors push advantage
Ready to get jealous? How would you like to work in an industry that benefits from economic downturns and for companies that see revenue, customer acquisition and budgets grow during these toughest of times?
While the majority of b-to-b marketers struggle with budget cuts, layoffs and an overall need to do more with less, one specialized sector is reporting a relative boom time.
Open source software companies create applications that cost less—many are distributed free of charge to start—than mainstream alternatives. Even when customers start paying the software developer a so-called “support license,” costs are amortized on a monthly basis rather than through a large, upfront license. That's an attractive payment model when cash and credit are tight. And IT spending indeed is tight. According to IDC, U.S. tech spending this year is expected to decline 0.9%.
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