Linux and Open Source Marketing: Achieving Success the Hard Way
Over the past couple of weeks I've been involved in a college class on how to write a research report. It's certainly not the easiest class, but it's been informative. Being a geek myself, I chose for my research topic, the ever volatile subject of "The best ways to market Linux" (I'll share the research report when I'm done with it). So consequently I began my research in earnest to find good articles on which to base my paper, and I discovered something rather interesting that I had not even really expected.
The first is that, while many of us Linux geeks would LOVE to see Red Hat and others go after the home market in earnest, their abandoning of the home user to concentrate on the business user is actually the right decision. At least at this point in history it is. Now before you crucify me, let me explain why I believe this.
The first thing to look at is the early computer days with the crusade between Apple and Microsoft.
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