Leveraging Free
"Free" has been a founding concept in the Linux world since before there was Linux — or GNU/Linux, if you prefer. In his history of the GNU project, Richard M. Stallman begins, "When I started working at the MIT Artificial Intelligence Lab in 1971, I became part of a software-sharing community that had existed for many years. Sharing of software was not limited to our particular community; it is as old as computers, just as sharing of recipes is as old as cooking."
And the rest of the world is finally, irrevocably, catching up. Chris Anderson, Editor-in-Chief of Wired, is Free! Why $0.00 Is the Future of Business. In Will Money Follow Free, Jay Deragon (co-author of The Emergence of the Relationship Economy) — a book for which I wrote the forward), makes a subtle and important point about how business works:
In the old business models markets were chased and developed based on “relationships”. The old business models served the markets with a mindset of “capture and contain” rather than “attract and give“. In the old business models the predominant influence was from sales and marketing divisions because they had or created the relationships. If the top sales and marketing people left one firm for another the relationships typically followed. The old system tried to contain relationships by putting “non-compete” agreements on people and heavy handed legal agreements with customers and suppliers, people. You can institutionalize processes but the choice about relations has always been and will continue to be free.
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