Ubuntu and Marketing
According to this blog post, Linux companies should do more to market their distribution. Here’s what is being done on the Ubuntu side, and some of the reasons why Linux companies do not run a full marketing campaign:
Marketing is expensive, and for many growing Linux companies, including the established ones, a large marketing campaign is really out of the question. Also, covering large areas such as the US is extremely expensive, for even a 30 second commercial. True, it could be done, yet getting a spot on a national channel is difficult.
Another reason is a lack of education among non-users. Most non-users do not know about Linux, Ubuntu, Fedora, or any other Linux distribution. Not everyone knows what Linux even is. In my opinion, and 30, perhaps even 45 second commercial could still not provide enough information for the general public to gain more users. I know this, because when I am walking around in an “Ubuntu” shirt, people will sometimes ask me what it is, and I tell them, but they still can only get a basic understanding in a few sentences.
Now, moving away from the companies to the community…
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