Rajesh Setty wrote his first book when he was age 9, a spy novel in the style of Ian Fleming's James Bond adventures. It never occurred to him that trying to get a book published would take a lot of work.
"When we are young, we don't know what is not possible," said Mr. Setty, 35, chairman of Cignex Technologies Inc., of Santa Clara.
Today, his business model sounds like something from an entrepreneur who doesn't know what's not possible because it is based on selling a product that is free -- open source software.
The open source concept is embraced today by Silicon Valley entrepreneurs like Setty who see it as a way to launch their business with low overhead. In the aftermath of the dot-com bubble burst, venture capital millions don't come as easily to start-ups as they once did, making free an attractive price point.
Full Story .