Another Behind-the-Scenes Niche Where Open Source is Winning
Do you spend a lot of time thinking about Bluetooth Low Energy (BLE) beacons? Unless you run a retail store, probably not. But if you do run a store (or stores) along with an e-commerce operation, BLE is a hot new thing you are either using already or thinking about using before long.
Why? Because the graffiti is on the wall, and it says, “Sales in physical stores are going down every year, and most retailers aren’t seeing enough online sales gains to take up the slack.” BLE may help stop the retail sales slide or at least slow it down. It’s cheap enough, especially with open source beacons, that it’s certainly worth a try.
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