Google Introduces Guetzli
At Google, we care about giving users the best possible online experience, both through our own services and products and by contributing new tools and industry standards for use by the online community. That’s why we’re excited to announce Guetzli, a new open source algorithm that creates high quality JPEG images with file sizes 35% smaller than currently available methods, enabling webmasters to create webpages that can load faster and use even less data.
Google has announced Guetzli, not a German cookie, but rather a new open-source algorithm for creating high-quality JPEGs that are 35% smaller than currently available methods.
Google is one of the biggest champions of open source. Not only does the search giant use open source software in its products, but it contributes to the community too. There are many projects made open source by the company, which helps the greater good.
Today, Google releases yet another open source project. Called "Guetzli," it is a JPEG encoder that aims to produce even smaller image file sizes. In fact, the search giant claims a whopping 35 percent improvement over existing JPEG compression. If you are wondering why smaller file sizes are important, it is quite simple -- the web. If websites can embed smaller images, users can experience faster load times while using less data.