What's next for Samsung?
To its credit, Samsung’s leadership has shown no lack of foresight. The company has made constant and repeated efforts to make its Tizen (once known as Bada) software a viable platform to compete with Android. Knowing the importance of having something unique to keep users engaged, it’s built up its own app store, partnered with the likes of Amazon for Galaxy-exclusive Kindle offers, and built a comprehensive suite of tweaks and additions to the basic Android OS running on its phones.
The problem has been execution. The Samsung UI that was once known as TouchWiz has earned derision for being bloated, bloopy, and unintuitive, while the subscription-based Samsung Music Hub was recently shuttered due to lack of user interest. Ironically, Samsung’s now struggling with the same sort of software issues that gave it the opportunity to become a leading phone manufacturer in the first place.
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