Open discussion from the inside out: A Red Hat intern's experience
I’m a words guy. This summer, I was an intern for the content team—part of the marketing services group at Red Hat. They kept me busy writing copy for ads, editing Red Hat content, brainstorming on different projects, and even scripting videos. They don’t have me writing like a businessman, but like the Shadowman.
Maybe that sounds simple, but speaking plain gets complicated. Say too much, and you’re lying. Say too little, and you’re hiding something. Say it too casually, and you’re unprofessional. Say it too boldly, and you’re overbearing. Fitting this one very specific voice to Red Hat messages across products and media can be very tricky. Miss the mark, and the writing isn’t bold, honest, and humble. And it isn’t the Shadowman.
When I’m not practicing this voice in print or video, I’m organizing Red Hat content. One of my jobs has me searching for Red Hatters who have large, devoted followings online. My manager knows there are plenty of thought leaders out there and wants to get a better idea of who they are, what topics they focus on, and how they spread their good word.