Language Selection

English French German Italian Portuguese Spanish

Massive starts network to put ads in video games

Filed under
Gaming

Advertising, already ubiquitous in movies and on television, took a step into video games on Monday as Massive Inc. launched a network to place and serve ads within games.

Massive said brand names like Coke, Paramount and Intel were already on board, with 40 games set to offer advertisements from Massive's network on in-game virtual billboards and shop windows by the end of the year. The company has been in "beta" testing on its network since last year.

As the key audience of men ages 18 to 34 increasingly embraces video games as a preferred entertainment medium, at the expense of traditional forms such as television, advertisers are looking at games as an attractive way to reach that high-spending demographic.

For game publishers, there is relatively little work to do to make space for ads in a game and plenty of reason to do it -- Massive said early returns showed publishers were earning up to $2 on each copy of a game sold with ads from their network.

Massive's ads appear in games like "Anarchy Online" and the new "Splinter Cell Chaos Theory," in many of the places an ad would be seen in real life -- on billboards, shop windows, the sides of buses and the like.

Ten publishers have signed on with Massive, Chief Executive Mitch Davis said, including Take-Two Interactive Software Inc. and Ubi Soft. By the end of this year, Davis said, 40 games will incorporate the network.

Besides Coke, Paramount and Intel, other major brands appearing in ads on the network include Nestle, Honda, T-Mobile and Dunkin' Donuts.
In a research note last month, Harris Nesbitt analyst Edward Williams suggested the market for dynamic in-game ads could be in the "hundreds of millions to even billions of dollars annually," with the potential for sharp growth rates.
But Williams also suggested there were significant hurdles -- not the least of which was ensuring advertising did not dominate game-play.

"How companies generate incremental revenues through ads will be critical to the consumer's willingness to put up with it. In other words, a successful campaign will blend in with the rest of the game -- maybe even add to the realism of the product," he said.

Source.

More in Tux Machines

Mozilla Marches Ahead with Ads for Firefox

This November, Mozilla is up for renegotiation with Google for placement of Google search as the default search in Firefox and for the related subsidies that Google pays Mozilla, which reached almost $300 million last year. That comprised the majority of Mozilla's income. With Chrome establishing itself as a leader in the browser wars, its unclear what relationship Google will continue to pursue with Mozilla. Read more

What happens when a non-coder tries to learn Linux

The Linux Foundation has created all of the content for the course, including the videos, written text, activities, and labs. It's clear to me that their content team has made an effort to space out the videos between the written material in a way that gives you a break from endless reading. Also, each video is only approximately 30 seconds to 2 minutes long. They avoid getting into the weeds too much at once, giving you chunks of knowledge, letting you test it out, then moving on to another topic. Each chapter points out that as the course progresses, you will go into further depth with each topic. Read more

Jailhouse 0.1 released

This release particularly means full exploitation of VT-d DMA and interrupt remapping to isolate assigned PCI devices from the hypervisor and foreign cells. Moreover, the usability of Jailhouse was greatly improved by the introduction and continuous extension of a generator for system configuration files. Finally, a framework for writing basic cell applications is available now. With a few lines of C code you can set up timer interrupts, read clocks or configure PCI devices for the use in simple bare-metal real-time applications. Read more

Ubuntu Launcher 0.5.5 for Android Will Transform Your Phone in Ubuntu – Gallery

Many users might have something against the Unity desktop environment that's being used in Ubuntu, but the truth is that Unity comes with a great app launcher. Coincidentally, the same kind of launcher might work very well on phones and a similar implementation is being done for Ubuntu Touch. Read more