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Why you need to get out of your technology comfort zone

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Microsoft
OSS

Simon Wardley has written an interesting post claiming that Microsoft's biggest enemy is not Google, Facebook, or Apple -- it's Microsoft. Wardley's research suggests that inertia makes it easy for Microsoft to continue doing what it's done in the past with great success. Inertia is also an important force within IT departments. IT leaders seeking to help their businesses differentiate from the competition should guard against technology inertia.

As Bill Gates said, success is a lousy teacher

Wardley spoke at Oscon 2010 about how open source vendors could disrupt market incumbents by taking advantage of the incumbent's existing business model. In his blog post, he quotes Bill Gates, who once noted "success is a lousy teacher." Wardley explains:

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