Linux needs rebranding
Linux is going through a kind of dot-com readjustment at the moment. We're at the tide mark between what's become old and predictable, and a brave new continent.
Nokia, which bought into the free software dream when it adopted Trolltech, has had to backtrack on its Meego plans and form an alliance with Microsoft to survive.
Canonical has waded into the controversial mire by attempting to change the affiliate code in the Banshee music player - a move that would take money from the Gnome Foundation and place it in the hands of the business behind Canonical.
And Novell, since its purchase by Attachmate, is still trying to find its position in a world where the Linux desktop is being increasingly bypassed for Linux phones and tablets that all neglect to mention that they're running Linux.
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