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5 reasons why the Ubuntu-Yahoo deal is a win-win affair

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I also had my doubts initially when I heard Ubuntu Lucid would have Yahoo as the default search provider in Firefox. However, upon a second look coupled with some reflection on the entire Linux desktop market, I have come to believe that the deal is a win-win situation for both Canonical and we the Ubuntu users. Here's why

Brand recognition
The fact that Yahoo! is going to be the default search provider simply means they offered a better deal over that of Google. What this actually means is that the Ubuntu brand is now more valuable than before. This is likely to go a long way to secure other lucrative contracts for Canonical. It also means that Ubuntu is actually becoming a brand over which the tech giants try to outbid each other in order to do business with. That is a good sign of success.

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