Language Selection

English French German Italian Portuguese Spanish

The secret of Firefox's success

Filed under
Software

On the one hand, you have the Microsoft Internet Explorer with hundreds of millions of PR dollars and a mega-monopoly behind it, and on the other, a relatively small, open source application run by a handful of individuals.

People-power has arrived, a reality the entertainment and software cartels in particular are having painfully and forcefully thrust upon them.

Mitchell Baker runs Mozilla and she believes in "the once-radical notion that software should be written cooperatively and freely shared," says a story in the Mercury News.

There's no doubt Mozilla has been, and still is, coolly and calculatingly exploiting the Net as a sales and promotion tool. Or it thinks it is. The advertising industry calls it viral marketing. But the ad folks didn't create it. They're just cashing in on an existing Net phenomenon which they've had to label. Otherwise they couldn't sell it.

But Firefox is doing well only because Jane and John Doe like it: it's neat and it has cool hooks. And vitally important, it isn't Microsoft. And that's what they're telling each other. And they'd still have been talking about it without any help from the marketeers. P2p direct. Email, IM, chats, posts on sites, mobiles of various kinds. You name it.

Full Story.

More in Tux Machines

Linux 4.11: XFS and Xen

today's howtos

Wayland 1.13, Intel, and Radeon

Open source docks with mainstream vendors

Open source and mainstream are joining forces this week as the Docker software containerisation platform comes under the spotlight at technology-focused network and information sessions in Cape Town and Johannesburg. "The diversity of our partners at the event − Docker, Microsoft Azure, Atlassian, SUSE and HPE – is a clear indication of the excitement around the Docker platform," says Muggie van Staden, MD of Obsidian Systems. Read more