Firefox 1.5 to launch this week with marketing blitz
After three release candidate builds, Firefox 1.5 is expected to be made available for download this week. And when it does arrive, it will be accompanied by a marketing campaign aimed at getting Firefox 1.0 users to upgrade and convincing users of other browsers to switch.
The centerpiece of the marketing blitz will be user-submitted videos of Firefox users evangelizing their favorite web browser made available at the SpreadFirefox website. It sounds kind of like Apple's "Switch" campaign all over again ("I launched Internet Explorer and my computer was all like 'beep beep beep'...") Personally, I'm not dying to watch home videos made by computer geeks around the world explaining why Firefox is the best browser available. However, the VP of products for Mozilla, Christopher Beard, feels otherwise.