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Browsers Battle for Second Place

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Web

In the Internet-browser game, the idea of beating No. 1 Microsoft, whose Internet Explorer comes automatically bundled on most Windows computers, is so far out of reach that other players try for the next best thing: second place.

Opera, the Norway-based company that has created an alternative browser for computers and mobile devices, has visions of unseating Mozilla Corp., maker of the Firefox browser, for that second-place position.

To do that, Opera started doing last week what Microsoft and Mozilla ( http://www.mozilla.org/ ) have been doing for some time: giving away the flagship product. Previously, Opera ( http://www.opera.com/ ) had offered two versions of its desktop browser -- a free one supported by ads placed in the browser and a $39 ad-free version.

Giving away the product doesn't automatically mean the company will come into hard financial times. The browser has a built-in search function that allows users to consult Google without opening up another window. Every time a user searches through the Google tool, the search engine pays Opera.

In its early days, Microsoft's Internet Explorer played second to Netscape Navigator -- until the software giant started bundling its browser on computers running Windows 95. But since then, other browsers have held only cult status among consumers.

That seems to be changing.

Full Story.

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