Language Selection

English French German Italian Portuguese Spanish

How to Market Open Source Software

Filed under
OSS

"Open source" is almost as hot a buzzword these days as "dotcom" used to be. Unfortunately, that's not where the resemblance ends. If you screw up your open source marketing, the backlash can be pretty nasty.

In our exclusive interview, MySQL's VP Marketing Zack Urlocker reveals how to avoid three most common open source marketing mistakes.

Marketers in the open source world deal with a technically sophisticated audience -- generally DBAs and developers -- that won't tolerate marketing fluff. "They're skeptical about puffery or anything that's too polished. There's a lot of cynicism toward marketing," says Zack Urlocker, VP of Marketing for MySQL.

How can you market to techies without a "marketing" voice or style that turns them off? Here's how to avoid three common mistakes, plus five specific tactics that work:

Full Article.

More in Tux Machines

today's howtos

Leftovers: Gaming

Red Hat and Fedora

Canonical and Ubuntu

  • OpenStack Solution Provider Awnix Joins Canonical's Cloud Partner Programme
    Canonical has been excited to announce that Awnix, an OpenStack solution provider with over 25 years of experience designing systems for enterprise data center environments, has joined its Partner Reseller Programme for cloud solutions.
  • Docker Has No Plans to Ditch Ubuntu in Favor of Alpine Linux - Report
    If you've been reading the news lately, you may have heard rumors that Docker founders hired the developer of Alpine Linux, a small, text-based distribution, to move the official Docker images away from the Ubuntu infrastructure.
  • More Android Vendors Said To Be Eyeing Ubuntu Phones This Year
    A greater number of Android smartphone/tablet vendors are said to be eyeing Ubuntu Phone for new devices later this year. In an interview published this morning by The Register, Canonical CEO Jane Silber talked about their communications with more (unnamed) Android vendors and supposedly seeing some other vendors offering Ubuntu Phone products later in 2016.