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GLA protests against "product placement" for M$ on German TV

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The German Linux Association is calling on Germany's ARD, the public Channel One, to remove the Microsoft logo from its reports on the elections. The lobby group stated that it was considering taking legal action against such "product placement in informational and news broadcasts." The lobby group stated that the logo was being displayed in charts showing the results of surveys in such TV shows as the weekly news talk show Sabine Christiansen on September 4th. Product placement has become a sensitive issue in Germany since it was recently revealed that such practices had become common in ARD shows like the series "Marienhof."

The lobby group assumes that many reports on the elections that contain charts from the Infratest dimap Institute will contain the Microsoft logo as long as these charts are displayed. The Linux Association did not accept the explanation from the public media institutes, which claimed that these charts were being sponsored and that such practices were therefore admissible. According to Elmar Geese, director of the Association, such practices are restricted to reports on sports events. He rejected the notion that the same standards could be applied to political broadcasts.

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