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GeForce 7 restores balance

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Hardware

In previous years, no other segment of the computer component manufacturing industry has seen such a dramatic level of price gouging as the graphics cards business. In late 2004, paper launches, low production yields, and artificially inflated demand pushed street prices for Nvidia's 6-series and ATI's X800 close to the unprecedented $1000 mark.

It was a surprise to us, when Nvidia launched its 7800 series last June, that the company proclaimed it to be immediately available in volume. Avoiding shortages at launch time has proven to be a good strategy for companies wishing to hold street prices closer to MSRP.

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