Language Selection

English French German Italian Portuguese Spanish

It's not how big it is, it's how you use it

Filed under
Web

Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. Yahoo fired the first round at Google, claiming to have over 20 billion objects accessible in their database. Google, which can only claim about 13 billion objects fired back with questions about measurements, basically stating Yahoo was mistaken or misleading in its claims.

Others got in on the act and the blog-o-sphere was full of stories about Yahoo's obsession with size. By the beginning of this week, the search marketing community was fed up with being fed tripe about the importance of size, as reflected August 16 th in Danny Sullivan's post to Search Engine Watch, " Screw Size! I dare Google and Yahoo to Report on Relevancy "

The frustration with the major search engines felt by serious search marketers is real. Our clients don't care about size and neither does their money. They care about being found when searchers are seeking information about products or services they sell. They care about potential clients and their ability to present information to them. They care about being relevant.

Search engine users don't really care about size either. Given the mind-boggling amount of data available via even the smallest of the major search engines, most users have no idea of the depth of search results, as they tend to look only at the Top10 or 20 listings. Even if Yahoo returns thousands more references than Google for any given keyword query, both know that only the first 20 links tend see any measurable traffic. Again, it isn't about being the biggest; it is about being the best. Being biggest does not necessarily mean being best.

There is no real scientific method of proving which search engine is the biggest, and no real way to gauge which one is best. That's not to say folks aren't trying though. The thing to remember is, "best" means something slightly different to every search engine user.

Full Article.

More in Tux Machines

Android Leftovers

SparkyLinux 5.4 GameOver, Multimedia, and Rescue Special Editions Are Out Now

Released last week on June 11, 2018, the SparkyLinux 5.4 "Nibiru" rolling release operating system was available only as LXQt, MinimalGUI, and MinimalCLI editions. Today, the project launches three more editions, namely GameOver, Multimedia, and Rescue. "New live/install ISO images of special editions of SparkyLinux 5.4 "Nibiru": GameOver, Multimedia & Rescue are out. Sparky 5 follows the rolling release model and is based on Debian testing branch "Buster"," reads today's announcement. Read more

KDE Plasma 5.13 Desktop Environment Gets First Point Release, over 20 Bugs Fixed

The KDE Plasma 5.13 desktop environment launched a week ago as the best release of the acclaimed desktop designed for GNU/Linux distributions, introducing new lock and login screens, redesigned system settings, Plasma Browser Integration, Plasma Discover enhancements, and many other improvements and changes. Now, users can update their KDE Plasma 5.13 installations to the first point release, KDE Plasma 5.13.1, which brings more than 20 bug fixes across various components, such as Plasma Discover, Plasma Add-ons, Plasma Desktop, Plasma Networkmanager (plasma-nm), KWin, and KDE Hotkeys. Read more

Qt 5.11.1 Released

I am pleased to announce that Qt 5.11.1 is released today. As a patch release Qt 5.11.1 does not add any new functionality, but provides important bug fixes and other improvements. New Qt 5.11.1 is first patch release for Qt 5.11 series. There are fixes for over 150 bugs and it contains more than 700 changes compared to Qt 5.11.0. For details of the most important changes, please check the Change files of Qt 5.11.1. And don’t worry if some fix is missing from new Qt5.11.1 release; we are planning to release Qt 5.11.2 at the beginning of September. Read more Also: Qt 5.11.1 Released With 150+ Bug Fixes