Language Selection

English French German Italian Portuguese Spanish

HBO enlists Firefox for series promotion

Filed under
Moz/FF

Television cable channel HBO, via its interactive agency, has designed a downloadable "skin" for the Firefox Web browser in the custom theme of its upcoming series "Rome"--an 11-episode drama that charts the rise of an Italian empire. The skin, or "theme," as they are known in Firefox tools, transforms the buttons and external design of the browser into the feel of antiquity.

Representatives for Mozilla and HBO's agency, Deep Focus, said it is the first commercial theme developed for Firefox.

"The browser is an important piece of real estate," said Ian Schafer, CEO of Los Angeles-based Deep Focus. "This is one way to break through the clutter."

Firefox has risen in popularity in recent years as a viable alternative to Microsoft's Internet Explorer. Though its market share slipped slightly last month, researchers estimate that between 8 and 9 percent of the Internet population use the open-source browser--and it's a devoted crew.

Deep Focus developed the Rome theme using Firefox developers' kit. People can download the skin when they see an online banner ad on sites viewed by the Firefox browser. Sites with the ads include Salon.com and the New York Times Web site.

The skin should also be available through Firefox's tools menu in "themes." But as of late Monday, it was not accessible.

The Rome series on HBO, which is spending $10 million to promote it, will begin airing Aug. 28.

By Stefanie Olsen
CNET News.com

More in Tux Machines

Mark Shuttleworth Asks Devs from Different Desktop Environments to Work Together

Mark Shuttleworth had a very interesting keynote at the opening of the Ubuntu Online Summit for 15.10, and he said the developers from all the desktop environments should work together towards a common goal. Read more

Getting Started in Open Source Software

Open source software is everywhere, and chances are high that you’ll be writing, deploying, or administering it when you enter the workforce. Hiring managers are looking for candidates with experience in open source. Employers will often ask you for your GitHub username along with - or instead of - your resume. So, if you’re all new to open source, where should you get started? If you’re feeling a bit intimated about the wide world of open source software, it’s totally understandable. There’s thousands of projects, and it’s hard to know which one will give you the best experience you can use to build your skill set. And it can be even harder to know which one will give you the best experience as a contributor and human being. Read more

Canonical to Support Two Ubuntu Versions, One Based on Deb and One on Snappy

Canonical is bringing some very significant changes to Ubuntu and that includes a new way of packaging and maintaining the system. That being said, the company will continue to provide support for both the .deb based and .snap based Ubuntu systems for a long time. Read more

Ubuntu 15.04 (Vivid Vervet) Gets Its First Linux Kernel Update

The first kernel update for the Ubuntu 15.04 (Vivid Vervet) operating system arrived on May 5 and it patched a very important vulnerability in the upstream Linux kernel 3.19. As such, all Ubuntu 15.04 users are urged to update their systems as soon as possible. Read more