Language Selection

English French German Italian Portuguese Spanish

M$ Still Targets Linux Users

Filed under
Linux
Microsoft

Microsoft representatives say the company is stepping up its efforts to coax customers to replace Linux with Windows, highlighting a new campaign aimed at specific kinds of server workloads.

Speaking at the company's annual financial-analyst meeting on Thursday, Kevin Johnson, a Microsoft group vice president, said the software giant is focused on offering specific products and services aimed at three types of workloads where Linux is now a common choice: Web servers, high-performance computing, and edge servers.

"We are targeting product and technology offerings to the unique needs of running those workloads," he said.

Targeting Linux

The plan is an extension of the Microsoft "Get the Facts" campaign, which the vendor launched in 2003 to compare the value proposition of Windows versus Linux in an effort to show customers that Windows offers a better return on investment in most cases.

Johnson said Microsoft's plan to target areas where Linux is especially popular will help Windows displace the open-source operating system.

"With our laser focus on these workloads, I would expect us to win more and more customers," he said.

Peaceful Coexistence

At the same time, Microsoft seems to be warming up slightly to Linux, or at least recognizing it as a necessary evil.

Over the past 18 months, the company has set up an Open Source/Linux lab, run by Bill Hilf, Microsoft's director of platform technology strategy, on its Redmond, Washington, campus to test Linux and other open-source software. In the lab, proprietary Microsoft software is deployed alongside Linux and other open-source technologies to ensure better interoperability among them, Hilf said in an interview earlier this week.

By Elizabeth Montalbano
IDG News Service

More in Tux Machines

Raspberry Pi: New NOOBS and Raspbian releases

The Release Notes are available, and don't indicate that there are very large changes in this release, just some nice incremental updates, bug fixes, and general cleanup. There may be some interesting internal changes; we'll have to wait for the official announcement to hear about that. Read more

Tunir 0.13 is released and one year of development

I have started Tunir on Jan 12 2015, means it got more than one year of development history. At the beginning it was just a project to help me out with Fedora Cloud image testing. But it grew to a point where it is being used as the Autocloud backend to test Fedora Cloud, and Vagrant images. We will soon start testing the Fedora AMI(s) too using the same. Within this one year, there were total 7 contributors to the project. In total we are around 1k lines of Python code. I am personally using Tunir for various other projects too. One funny thing from the code commits timings, no commit on Sundays :) Read more

Andy Rubin Unleashed Android on the World. Now Watch Him Do the Same With AI

Now that Rubin had shepherded smartphones from concept to phenomenon, they no longer held much interest. As an engineering problem, they had been solved. Sure, entrepreneurs kept launching new apps, but for someone who considered engineering an art, that was like adding a few brushstrokes atop layers of dried paint. Rubin wanted to touch canvas again—and he could see a fresh one unfurling in front of him. Read more

Building a culture of more pluggable open source

If there is one word that often percolates conversations hailing the benefits of open source, it is choice. We often celebrate many of the 800+ Linux distributions, the countless desktops, applications, frameworks, and more. Choice, it would seem, is a good thing. Interestingly, choice is also an emotive thing. Read more