Language Selection

English French German Italian Portuguese Spanish

M$ Still Targets Linux Users

Filed under
Linux
Microsoft

Microsoft representatives say the company is stepping up its efforts to coax customers to replace Linux with Windows, highlighting a new campaign aimed at specific kinds of server workloads.

Speaking at the company's annual financial-analyst meeting on Thursday, Kevin Johnson, a Microsoft group vice president, said the software giant is focused on offering specific products and services aimed at three types of workloads where Linux is now a common choice: Web servers, high-performance computing, and edge servers.

"We are targeting product and technology offerings to the unique needs of running those workloads," he said.

Targeting Linux

The plan is an extension of the Microsoft "Get the Facts" campaign, which the vendor launched in 2003 to compare the value proposition of Windows versus Linux in an effort to show customers that Windows offers a better return on investment in most cases.

Johnson said Microsoft's plan to target areas where Linux is especially popular will help Windows displace the open-source operating system.

"With our laser focus on these workloads, I would expect us to win more and more customers," he said.

Peaceful Coexistence

At the same time, Microsoft seems to be warming up slightly to Linux, or at least recognizing it as a necessary evil.

Over the past 18 months, the company has set up an Open Source/Linux lab, run by Bill Hilf, Microsoft's director of platform technology strategy, on its Redmond, Washington, campus to test Linux and other open-source software. In the lab, proprietary Microsoft software is deployed alongside Linux and other open-source technologies to ensure better interoperability among them, Hilf said in an interview earlier this week.

By Elizabeth Montalbano
IDG News Service

More in Tux Machines

UNITY TO GET AN OPTION TO ALWAYS SHOW THE MENUS [UBUNTU 15.04 VIVID VERVET]

Marco's work involves adding an option to always show the Unity menus (in Unity, the menus are currently displayed on mouse over). Furthermore, this option will work with both the regular Appmenu / global menu, displayed on the top Unity panel, as well as LIM (locally integrated menus), displayed in the application titlebar: Read more

GNOME Shell 3.15.3

GNOME Shell provides core user interface functions for the GNOME 3 desktop, like switching to windows and launching applications. GNOME Shell takes advantage of the capabilities of modern graphics hardware and introduces innovative user interface concepts to provide a visually attractive and easy to use experience. Read more

Why Docker, Containers and systemd Drive a Wedge Through the Concept of Linux Distributions

The announcement of Rocket by CoreOS was perceived by many to be a direct challenge to Docker, particularly as it came on the eve of DockerCon Europe and threatened to overshadow news coming out at the event. Docker, Inc. CEO Ben Golub was quick to fire back with his ‘initial thoughts on the Rocket announcement’. This piece isn’t about the politics of ecosystems and VC funded startups, which I’ll leave to Colin Humphreys (and note an excellent response from Docker Founder and CTO Solomon Hykes). It also isn’t about managing open source community, which I’ll leave to Matt Asay. Here I want to look at systemd, which lies at the heart of the technical arguments. Read more

Can Ubuntu Click Address Linus Torvalds’ Binary Problems?

Linux is a dominant player in almost every industry segment, minus one: desktop. We heard Linus Torvalds’ pain when he uttered these words at LinuxCon North America this year, "I still want the desktop". What’s holding desktop Linux back? There are many factors including marketing, pre-loaded Windows, support for hardware, and availability of applications. Linus, the creator of the Linux kernel, doesn't offer executables aka binaries of his own software Sub Surface for Linux desktop even though he does offer binaries for Mac OSX and Windows. Read more