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Spam King goes legit

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Richter and his company LLC were this week removed from The SpamHaus Project's authoritative Registry Of Known Spam Operations, according to Richter and SpamHaus.

ROKSO is the internet's most frequently referenced directory of big spammers. It lists 200 of what SpamHaus calls "hard-line spam gangs". Getting off of it means sending no unsolicited bulk email for at least six months.

"To move off of ROKSO you have to fully clean up your act and be a good net citizen," Richter told ComputerWire yesterday. He added that he now wants to see the internet become a "better place".

To be delisted from ROKSO, Richter had to switch to a fully confirmed opt-in mailing list model. Confirmed opt-in means people sign up for a mailing list both in an initial request and by responding to a confirmation email.

This means that his emails don't hit as many desktops as their did before, but that the response rate is higher, and he can command a higher price per response -- $5 versus the $1 he received under his previous model, he told us.

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