Language Selection

English French German Italian Portuguese Spanish

M$ ponders how to annihilate Linux

Filed under
Linux
Microsoft

THE THEME OF THE SALES keynotes at the MS WWPC was on how to sell: sell against Linux and sell to small businesses (SB).

The small business side had a new announcement, the Linux side was really light on ideas. There was also the usual sales cheerleading, but last time I talked about it, it was so sugary, it put three diabetic readers into a coma, about par for the course at a marketing conference.

Lets start with the good: the SB sector, something that has been largely ignored by larger vendors. There may be more money per account in a Fortune 500 business, but there are many more SB accounts. Part of the push today was to tap those accounts.

To do so, MS announced the Small Business Specialist, which is about what it sounds like. You need to get some training for the market, pass two technical tests and, from what I gathered at the keynote, you get a shirt proclaiming the achievement. Well, maybe you don't get a shirt, but they do exist. Meanwhile, the world gets people aimed at an underserved niche.

They also announced a bunch of mid-market initiatives, the one that stuck out is a new licensing model for the sector. While that is nothing new, they threw out the previous three models and replaced them with a single one called Open Value. You can spread payments over three years and, they said, there is a perpetual as well as rent-to-not-own model. The really great thing is they cut the contract down from 35 pages to five. And said they are vastly decreasing the time it takes to order the software.

One thing they kept talking about was reducing cost, and reducing the initial cost. Maybe I am reading to much into it, but I distinctly heard Orlando Ayala say, "We are too expensive," several times. With that, they went into a talk about MS financing, and from now to the end of September, they will finance you for 101%, IE you finance through MS and you get a 1% kickback.

This all brings us to value, and something I didn't know or, at least, didn't realize. When talking about Linux, Kevin Johnson kept referring to the Get The Facts web site. They kept talking about how using the site and getting people, "engaged around Get The Facts". This would not bother me if they didn't keep referring to several thoroughly debunked, and mostly MS-funded studies. I was hoping for a real reason not to go for Linux, but nothing factual was presented, just spin. Color me stupid for expecting reality, but I didn't know how they used that site.

They did present a few interesting numbers though. First is a couple of winback case studies, with National Enterprise Systems and Independence Air named as now ex-Linux users. They also quoted some IDC numbers about shipments of Linux on x86 hardware, they showed MS at about 65% of the market in 2000 moving to about 75% in 2004. At the same time Linux went from about 10 to 15%. The take-home message was that partners can win against Linux, and it's growth is not at MS's expense. Without fine print, I can't go any deeper than that, but I am sure someone will it that after reading this.

Overall, for a pump-up, the resellers conference it was well done. The right things were said at the right times, and the sticky issues were glossed over. The only thing lacking was a coherent anti-Linux strategy. Maybe next year. µ

Source.

More in Tux Machines

Linux Mint 18.1 Is The Best Mint Yet

The hardcore Linux geeks won’t read this article. They’ll skip right past it… They don’t like Linux Mint much. There’s a good reason for them not to; it’s not designed for them. Linux Mint is for folks who want a stable, elegant desktop operating system that they don’t want to have to constantly tinker with. Anyone who is into Linux will find Mint rather boring because it can get as close to the bleeding edge of computer technology. That said, most of those same hardcore geeks will privately tell you that they’ve put Linux Mint on their Mom’s computer and she just loves it. Linux Mint is great for Mom. It’s stable, offers everything she needs and its familiar UI is easy for Windows refugees to figure out. If you think of Arch Linux as a finicky, high-performance sports car then Linux Mint is a reliable station wagon. The kind of car your Mom would drive. Well, I have always liked station wagons myself and if you’ve read this far then I guess you do, too. A ride in a nice station wagon, loaded with creature comforts, cold blowing AC, and a good sound system can be very relaxing, indeed. Read more

Make Gnome 3 more accessible for everyday use

Gnome 3 is a desktop environment that was created to fix a problem that did not exist. Much like PulseAudio, Wayland and Systemd, it's there to give developers a job, while offering no clear benefit over the original problem. The Gnome 2 desktop was fast, lithe, simple, and elegant, and its replacement is none of that. Maybe the presentation layer is a little less busy and you can search a bit more quickly, but that's about as far as the list of advantages goes, which is a pretty grim result for five years of coding. Despite my reservation toward Gnome 3, I still find it to be a little bit more suitable for general consumption than in the past. Some of the silly early decisions have been largely reverted, and a wee bit more sane functionality added. Not enough. Which is why I'd like to take a moment or three to discuss some extra tweaks and changes you should add to this desktop environment to make it palatable. Read more

When to Use Which Debian Linux Repository

Nothing distinguishes the Debian Linux distribution so much as its system of package repositories. Originally organized into Stable, Testing, and Unstable, additional repositories have been added over the years, until today it takes more than a knowledge of a repository's name to understand how to use it efficiently and safely. Debian repositories are installed with a section called main that consists only of free software. However, by editing the file /etc/apt/sources.list, you can add contrib, which contains software that depends on proprietary software, and non-free, which contains proprietary software. Unless you choose to use only free software, contrib and non-free are especially useful for video and wireless drivers. You should also know that the three main repositories are named for characters from the Toy Story movies. Unstable is always called Sid, while the names of Testing and Stable change. When a new version of Debian is released, Testing becomes Stable, and the new version of Testing receives a name. These names are sometimes necessary for enabling a mirror site, but otherwise, ignoring these names gives you one less thing to remember. Read more

Today in Techrights