Language Selection

English French German Italian Portuguese Spanish

M$ ponders how to annihilate Linux

Filed under
Linux
Microsoft

THE THEME OF THE SALES keynotes at the MS WWPC was on how to sell: sell against Linux and sell to small businesses (SB).

The small business side had a new announcement, the Linux side was really light on ideas. There was also the usual sales cheerleading, but last time I talked about it, it was so sugary, it put three diabetic readers into a coma, about par for the course at a marketing conference.

Lets start with the good: the SB sector, something that has been largely ignored by larger vendors. There may be more money per account in a Fortune 500 business, but there are many more SB accounts. Part of the push today was to tap those accounts.

To do so, MS announced the Small Business Specialist, which is about what it sounds like. You need to get some training for the market, pass two technical tests and, from what I gathered at the keynote, you get a shirt proclaiming the achievement. Well, maybe you don't get a shirt, but they do exist. Meanwhile, the world gets people aimed at an underserved niche.

They also announced a bunch of mid-market initiatives, the one that stuck out is a new licensing model for the sector. While that is nothing new, they threw out the previous three models and replaced them with a single one called Open Value. You can spread payments over three years and, they said, there is a perpetual as well as rent-to-not-own model. The really great thing is they cut the contract down from 35 pages to five. And said they are vastly decreasing the time it takes to order the software.

One thing they kept talking about was reducing cost, and reducing the initial cost. Maybe I am reading to much into it, but I distinctly heard Orlando Ayala say, "We are too expensive," several times. With that, they went into a talk about MS financing, and from now to the end of September, they will finance you for 101%, IE you finance through MS and you get a 1% kickback.

This all brings us to value, and something I didn't know or, at least, didn't realize. When talking about Linux, Kevin Johnson kept referring to the Get The Facts web site. They kept talking about how using the site and getting people, "engaged around Get The Facts". This would not bother me if they didn't keep referring to several thoroughly debunked, and mostly MS-funded studies. I was hoping for a real reason not to go for Linux, but nothing factual was presented, just spin. Color me stupid for expecting reality, but I didn't know how they used that site.

They did present a few interesting numbers though. First is a couple of winback case studies, with National Enterprise Systems and Independence Air named as now ex-Linux users. They also quoted some IDC numbers about shipments of Linux on x86 hardware, they showed MS at about 65% of the market in 2000 moving to about 75% in 2004. At the same time Linux went from about 10 to 15%. The take-home message was that partners can win against Linux, and it's growth is not at MS's expense. Without fine print, I can't go any deeper than that, but I am sure someone will it that after reading this.

Overall, for a pump-up, the resellers conference it was well done. The right things were said at the right times, and the sticky issues were glossed over. The only thing lacking was a coherent anti-Linux strategy. Maybe next year. µ

Source.

More in Tux Machines

Leftovers: OSS

OSS in the Back End

  • Open Source NFV Part Four: Open Source MANO
    Defined in ETSI ISG NFV architecture, MANO (Management and Network Orchestration) is a layer — a combination of multiple functional entities — that manages and orchestrates the cloud infrastructure, resources and services. It is comprised of, mainly, three different entities — NFV Orchestrator, VNF Manager and Virtual Infrastructure Manager (VIM). The figure below highlights the MANO part of the ETSI NFV architecture.
  • After the hype: Where containers make sense for IT organizations
    Container software and its related technologies are on fire, winning the hearts and minds of thousands of developers and catching the attention of hundreds of enterprises, as evidenced by the huge number of attendees at this week’s DockerCon 2016 event. The big tech companies are going all in. Google, IBM, Microsoft and many others were out in full force at DockerCon, scrambling to demonstrate how they’re investing in and supporting containers. Recent surveys indicate that container adoption is surging, with legions of users reporting they’re ready to take the next step and move from testing to production. Such is the popularity of containers that SiliconANGLE founder and theCUBE host John Furrier was prompted to proclaim that, thanks to containers, “DevOps is now mainstream.” That will change the game for those who invest in containers while causing “a world of hurt” for those who have yet to adapt, Furrier said.
  • Is Apstra SDN? Same idea, different angle
    The company’s product, called Apstra Operating System (AOS), takes policies based on the enterprise’s intent and automatically translates them into settings on network devices from multiple vendors. When the IT department wants to add a new component to the data center, AOS is designed to figure out what needed changes would flow from that addition and carry them out. The distributed OS is vendor-agnostic. It will work with devices from Cisco Systems, Hewlett Packard Enterprise, Juniper Networks, Cumulus Networks, the Open Compute Project and others.
  • MapR Launches New Partner Program for Open Source Data Analytics
    Converged data vendor MapR has launched a new global partner program for resellers and distributors to leverage the company's integrated data storage, processing and analytics platform.
  • A Seamless Monitoring System for Apache Mesos Clusters
  • All Marathons Need a Runner. Introducing Pheidippides
    Activision Publishing, a computer games publisher, uses a Mesos-based platform to manage vast quantities of data collected from players to automate much of the gameplay behavior. To address a critical configuration management problem, James Humphrey and John Dennison built a rather elegant solution that puts all configurations in a single place, and named it Pheidippides.
  • New Tools and Techniques for Managing and Monitoring Mesos
    The platform includes a large number of tools including Logstash, Elasticsearch, InfluxDB, and Kibana.
  • BlueData Can Run Hadoop on AWS, Leave Data on Premises
    We've been watching the Big Data space pick up momentum this year, and Big Data as a Service is one of the most interesting new branches of this trend to follow. In a new development in this space, BlueData, provider of a leading Big-Data-as-a-Service software platform, has announced that the enterprise edition of its BlueData EPIC software will run on Amazon Web Services (AWS) and other public clouds. Essentially, users can now run their cloud and computing applications and services in an Amazon Web Services (AWS) instance while keeping data on-premises, which is required for some companies in the European Union.

today's howtos

Industrial SBC builds on Raspberry Pi Compute Module

On Kickstarter, a “MyPi” industrial SBC using the RPi Compute Module offers a mini-PCIe slot, serial port, wide-range power, and modular expansion. You might wonder why in 2016 someone would introduce a sandwich-style single board computer built around the aging, ARM11 based COM version of the original Raspberry Pi, the Raspberry Pi Compute Module. First off, there are still plenty of industrial applications that don’t need much CPU horsepower, and second, the Compute Module is still the only COM based on Raspberry Pi hardware, although the cheaper, somewhat COM-like Raspberry Pi Zero, which has the same 700MHz processor, comes close. Read more