Small Builders Feel The Software Love

Custom systems builders may not get the same amount of attention and other perks that name-brand OEMs get from software vendors like Microsoft and Novell. But those vendors say they recognize the importance of systems builders and are taking steps to recruit and retain them.
Part of that may be due to the rise of Linux and open-source software as competitive options to Windows and other Microsoft products, particularly on the server side. Open-source software is creating more opportunities for custom systems builders, "especially in emerging markets where price points are looked on as more important than brand loyalty," says Mark Longwell, Novell business development director. And that, he says, is putting pressure on Microsoft.
"We do see a strong trend toward Linux in this field," says Jean Shih, president of AMAX Information Technologies, a Fremont, Calif.-based system builder.
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