Language Selection

English French German Italian Portuguese Spanish

How much ATI really paid for its Half Life 2 deal

Filed under
Gaming

IT WAS A HARD task to get to the bottom of the mystery of ATI's Half Life 2 voucher deal. It took us a lot of time and energy. We wrote about it on many occasions, and had some numbers, but now we've found out just how much ATI invested in this deal.

ATI gave Valve $2.4 million in cash for the deal. ATI also invested $1.2 million in marketing this great game. And last, but not least, was a cool $4.4 million that ATI and its partners spent for bundles.

That amounts to some $8 million dollars. This is a lot of money, I can agree, but ATI never sold so many mainstream and high end cards in its long history as when it bundled them with the justly famous voucher. It sold an incredible lot of 9800XT and 9600XT cards just because of the nice voucher. That small piece of paper convinced many people to go out and buy ATI card.

ATI actually benefited from HL2 being late. People were just buying and buying ATI cards because of the voucher and just to get the free game. So it was a win-win rather than a whinge-whinge deal for ATI, which recouped the money back from end users.

As for Nvidia, we can surely bet that Nvidia spends even more on its highly successful TWIMTBP marketing program, but Nvidia invests in many games and not in a single game only. A chapter in the history of vouchers has just ended.

theinquirer.

More in Tux Machines

Mozilla Wants to Save the Open Web, but is it Too Late?

Again, I think this is absolutely correct. But what it fails to recognise is that one of the key ways of making the Web medium "less free and open" is the use of legally-protected DRM. DRM is the very antithesis of openness and of sharing. And yet, sadly, as I reported back in May, Mozilla has decided to back adding DRM to the Web, starting first with video (but it won't end there...) This means Mozilla's Firefox is itself is a vector of attack against openness and sharing, and undermines its own lofty goals in the Open Web Fellows programme. Read more

Open source is starting to make a dent in proprietary software fortunes

Open source has promised to unseat proprietary competitors for decades, but the cloud may make the threat real. Read more

Chakra-2014.09-Euler released

The Chakra team is happy to announce the first release of the Chakra Euler series, which will follow the 4.14 KDE releases. A noticeable change in this release is the major face-lift of Kapudan, which now gives the option to users to enable the [extra] repository during first boot so they can easily install the most popular GTK-based applications. Kudos to george2 for the development and Malcer for the artwork. Read more

What Linux User Groups Can Do for FOSS

On a monthly basis — on the last Saturday each month — members of the Felton Linux Users Group drag their collective butts out of bed at the crack of 9:30, or possibly earlier, and make their way from various points in the sleepy little town just northeast of Santa Cruz to the solar-powered Felton Fire Station for their meeting. It’s a good group with core regulars hosting meetings since the Lindependence Project held three open houses to introduce the town to Linux in the summer of 2008. In those open houses, various distros like Debian, Fedora, Ubuntu and Mandriva, along with hardware maker ZaReason, and even an open-source stuffed penguin maker called Open Animals based in Phoenix, appeared to show their wares to the curious in the San Lorenzo Valley area. Around 600 people appeared over the three days and more than 300 live CDs went out the door. Read more