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Why Doesn't Microsoft Have A Cult Religion?

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Microsoft

Apple has one. So do Java, Oracle, IBM, and Google. Lord knows anyone who uses Linux or free and open source software is dedicated to spreading the gospel of St. Linus Torvalds and St. Richard Stallman. But does anyone really worship the Gods of Redmond?

The question came up in a casual conversation I had at the JavaOne conference in San Francisco this past week.

I was chatting with some Sun Micro PR people who commented that Microsoft's problem these days is that it doesn't have a passionate user/developer base. The theory is that while Microsoft certainly owns the majority of user systems, no one seems to really be evangelical about its software: Windows Vista, Office, Visual Studio, SharePoint, SQL Server, and certainly not IE. The same thing goes for Microsoft's hardware. Where are the legions of Zune users? Xbox may be the closest thing Microsoft has to a fanatical fan base, but I'm pretty sure the lines were just as long for the PS3 and the Wii.

Think about it. When was the last time an editor was fired because of a scathing article entitled, "10 Things We Hate About Microsoft?" When was the last time a group of developers stood up at a VS Live show and shouted ... "Yea, man! Orcas Rocks! Language Integrated Query is da' Bomb! New and improved ADO.Net? Oh, no you didn't!" It just doesn't happen.

Conversely, how many e-mails have you received (or written) because someone bashed your favorite operating system or software application? Chances are that you were defending something that wasn't made or acquired by Microsoft.

Full Story.



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