Language Selection

English French German Italian Portuguese Spanish

'Virtual brewery' could float on stock exchange

Filed under
Web

A 'virtual brewery' started by former employees of Computer Associates and Red Hat could be listed on the Newcastle Stock Exchange by the end of the year.

Brewtopia, described by former Red Hat employee and now chief executive officer Liam Mulhall as "... a marketing experiment to see if you could bring a product to market that did not exist without spending money on advertising", succeeded by using a strategy Mulhall calls "viral equity".

The scheme sees would-be customers awarded a share in the company if they join its email list, an additional share each time they buy a case of its "Blowfly" beer and another share each time they encourage four friends to join the email list.

The idea has worked so well the company has more than 29,000 members in 29 countries and - fuelled by a web-based custom beer labelling tool that makes it possible for anyone to produce their own brand of beer - sold out of its product last Christmas.

Members of the email list were also polled to design the company's product. "The whole point of the business model was to be a beer company by the people for the people," Mulhall says. "The public built our business. They built and designed the product.

"We always said we would float the business and make the shares worth something. This is the closing of the loop."

The company therefore polled a section of its membership by email earlier this year and 97 per cent of responses approved the idea of the IPO, generating what Mulhall characterises "pledges" of AU$1.5m.

The company will use its float to fund a push into retail sales. "Unless you drop your stuff in a shop people don't believe you are a real company," Mulhall says. "Virtual and viral marketing have given us a great start. Now it's time for the next step."

Source.

More in Tux Machines

today's howtos

Ubuntu 16.04.2 LTS Delayed Until February 2, Will Bring Linux 4.8, Newer Mesa

If you've been waiting to upgrade your Ubuntu 16.04 LTS (Xenial Xerus) operating system to the 16.04.2 point release, which should have hit the streets a couple of days ago, you'll have to wait until February 2. We hate to give you guys bad news, but Canonical's engineers are still working hard these days to port all the goodies from the Ubuntu 16.10 (Yakkety Yak) repositories to Ubuntu 16.04 LTS, which is a long-term supported version, until 2019. These include the Linux 4.8 kernel packages and an updated graphics stack based on a newer X.Org Server version and Mesa 3D Graphics Library. Read more

Calamares Release and Adoption

  • Calamares 3.0 Universal Linux Installer Released, Drops Support for KPMcore 2
    Calamares, the open-source distribution-independent system installer, which is used by many GNU/Linux distributions, including the popular KaOS, Netrunner, Chakra GNU/Linux, and recently KDE Neon, was updated today to version 3.0. Calamares 3.0 is a major milestone, ending the support for the 2.4 series, which recently received its last maintenance update, versioned 2.4.6, bringing numerous improvements, countless bug fixes, and some long-anticipated features, including a brand-new PythonQt-based module interface.
  • Due to Popular Request, KDE Neon Is Adopting the Calamares Graphical Installer
    KDE Neon maintainer Jonathan Riddell is announcing today the immediate availability of the popular Calamares distribution-independent Linux installer framework on the Developer Unstable Edition of KDE Neon. It would appear that many KDE Neon users have voted for Calamares to become the default graphical installer system used for installing the Linux-based operating system on their personal computers. Indeed, Calamares is a popular installer framework that's being successfully used by many distros, including Chakra, Netrunner, and KaOS.

Red Hat Financial News