Language Selection

English French German Italian Portuguese Spanish

'Virtual brewery' could float on stock exchange

Filed under
Web

A 'virtual brewery' started by former employees of Computer Associates and Red Hat could be listed on the Newcastle Stock Exchange by the end of the year.

Brewtopia, described by former Red Hat employee and now chief executive officer Liam Mulhall as "... a marketing experiment to see if you could bring a product to market that did not exist without spending money on advertising", succeeded by using a strategy Mulhall calls "viral equity".

The scheme sees would-be customers awarded a share in the company if they join its email list, an additional share each time they buy a case of its "Blowfly" beer and another share each time they encourage four friends to join the email list.

The idea has worked so well the company has more than 29,000 members in 29 countries and - fuelled by a web-based custom beer labelling tool that makes it possible for anyone to produce their own brand of beer - sold out of its product last Christmas.

Members of the email list were also polled to design the company's product. "The whole point of the business model was to be a beer company by the people for the people," Mulhall says. "The public built our business. They built and designed the product.

"We always said we would float the business and make the shares worth something. This is the closing of the loop."

The company therefore polled a section of its membership by email earlier this year and 97 per cent of responses approved the idea of the IPO, generating what Mulhall characterises "pledges" of AU$1.5m.

The company will use its float to fund a push into retail sales. "Unless you drop your stuff in a shop people don't believe you are a real company," Mulhall says. "Virtual and viral marketing have given us a great start. Now it's time for the next step."

Source.

More in Tux Machines

Red Hat News

today's howtos

Tablets, Chromebooks, and GNU/Linux Laptops

  • Diskio Pi Wants to Be the Ultimate Open Source Tablet Powered by Raspberry Pi
    A new open source project hit Kickstarter a few days ago, and it caught our attention because it appears to be a versatile machine that's fully compatible with Raspberry Pi and Odroid single-board computers. Created by Guillaume Debray, an optician with 10+ years experience in making and selling glasses, yet a passionate computer engineer with deep knowledge of programming and hardware assembly and manufacturing processes, the Diskio Pi project wants to be the ultimate open source tablet powered by Raspberry Pi. Diskio Pi is the result of 18 months of development, and, in fact, it seems to be some sort of versatile device built on top of a single-board computer. It's currently compatible with Raspberry Pi 2, Raspberry Pi 3, Raspberry Pi Zero, Odroid C1, and Odroid C2 SBCs, and can run Ubuntu, Debian, Raspbian Pixel, or Android.
  • The new Entroware Hybris could make a reasonable Linux gaming laptop
    Entroware, the UK-based Linux hardware vendor have released two newer laptops and one of them could be a reasonable gaming unit.
  • Chrome OS' Upcoming Night Light Feature Gets "Sunset to Sunrise" Automatic Mode
    The fantastic Chrome OS team over at Google is on a rampage, and after teasing us with the revamped sign-in/lock screens and new power management settings, today François Beaufort revealed yet another cool feature for our Chromebooks. This time, the developer announced on his Google+ page that the Chrome OS team is working on implementing an automatic "Sunset to Sunrise" mode for the upcoming Night Light feature, which should improve our sleep after using a Chromebook at night and ensures reduced strain on the eyes by limiting the amount of blue light emitted by the display.
  • CrossOver for Android Lets You Run Windows Apps on Intel-Based Chromebooks
    CodeWeavers‏, the commercial company behind the well-known CrossOver for Linux and Mac application that lets users install and run Windows apps and games is still working to release an Android version. Dubbed CrossOver Android, the project has been in development for the past year, and while it's still in an Alpha state, it looks like it is already capable of running Windows software on Intel-based Chromebooks and Android tablets. Since then, the project kept updating CrossOver for Android with new features.
  • Quick Reminder For The 2017 Linux Laptop Survey

Open Source Adreno Project “Freedreno” Receives New Update

Users of Freedreno, the open-source graphics driver support for Adreno on Linux distributions, will be pleased to know that a new update has been released in the past week. Lead developer Rob Clark discussed many of the details in his blog, which highlight above all the support for Adreno 500 series GPUs. Among the highlights include compute shaders for OpenGL and OpenGL ES, improved performance and improved Linux distribution support. Read more