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YAHOO! Browsing

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Yahoo! Inc., owner of the most-visited Web site, may consider developing its own Internet browser to help attract more users and advertisers to its Web sites, Chief Executive Officer Terry Semel said.

"You could look to Yahoo! to do most everything that makes sense on the Internet going forward," Semel said. "Developing a browser may make sense at some point."

Yahoo! ranks second to Google in Internet search and is fighting to attract Internet users and the advertisers that seek to reach them. Google is stepping up the competition with Yahoo! by adding products such as a personalized home page and online maps. Developing a browser could help both companies further lock users into their Web sites.

"We do look at all possibilities, and you can imagine we'll probably be involved in them all," Semel said.

Bloomberg

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