Language Selection

English French German Italian Portuguese Spanish

Acquia Acquires Mautic

Filed under
OSS
Drupal
  • Acquia Looks To Create Open Digital Experience Platform With Mautic Acquisition

    Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount.

  • Acquia Acquires Mautic

    Acquia, the open source digital experience company, announced today that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry's first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.

  • Simulating the sound of stars, Acquia buying Mautic, open source at the VA, and more news

    What happens when two open source companies come together? In the case of Drupal service provider Acquia buying marketing automation firm Mautic, it's the creation of the first open marketing cloud.

    The deal brings together "open source content management with open source marketing automation," said Acquia CTO Dries Buytaert. DB Hurley, Mautic's founder, added that "open source is poised to transform marketing in the same way it has every other function in the enterprise." According to Buytaert, with the acquisition of Mautic, Acquia "can help marketers reach customers on their preferred channel, in ways that are personal and relevant to them."

Acquia in the business of spying (for ads) now

  • Acquia Buys Open Source Marketing Automation Software Firm Mautic

    Open source website software company Acquia is buying marketing automation startup Mautic, the companies said. Terms of the deal were not disclosed.

    Acquia, based in Boston, develops open source tools to manage websites built using the open source content management system Drupal. Mautic, a few miles away in Medford, is an open source (See a pattern here?) software firm that helps companies launch and manage marketing campaigns across the wide and growing field of platforms, from social media networks to email and websites.

  • Acquia-Mautic acquisition underscores open source model

    Acquia's Mautic acquisition announced yesterday elevated the content management vendor a few notches higher toward becoming a complete digital experience platform vendor, competing with the likes of Oracle, SAP, Salesforce and Adobe.

    It's the first outright acquisition Acquia has made in about a decade, with the vendor having extended the platform's features and reach through integration partnerships with other vendors during the interim, Forrester analyst Mark Grannan noted. Acquia's Mautic acquisition also positions Acquia to compete more directly with Adobe than with the CRM vendors building customer experience platforms. Adobe and creative tools tend to be purchased by creative teams, while old-guard ERP and CRM system initiatives route through the CIO.

    "[Acquia is] definitely trying to compete more with Adobe, but I would say they are not trying to compete with SAP and Oracle and Salesforce as much," Grannan said. "They aren't competing on a CRM or ERP play."

  • Acquia Acquires Mautic to Deliver First-Ever Open Marketing Cloud

    Acquia, the open source digital experience company, announced that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry’s first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

More in Tux Machines

Allan Day: GNOME Shell user research goings on

It’s been a while since we last blogged about the GNOME Shell design work that’s been happening. While we might not have blogged in a bit, there’s been a lot going on behind the scenes, particularly on the research side, and it’s about time that we told everyone about what we’ve been up to. As a side note: a great team has developed around this initiative. The existing design team of Jakub, Tobias and myself has been joined by Maria Komarova from System76. Maria has a particularly strong research background and was immensely helpful in running interviews. The development side has also been fully engaged with the process, particularly through Georges and Florian. Read more

Android Leftovers

Apostrophe – distraction free Markdown editor

Markdown is a plain text formatting syntax created by John Gruber in 2004. It’s designed to be easy-to-read and easy-to-write. Readability is at the very heart of Markdown. It offers the advantages of plain text, provides a convenient format for writing for the web, but it’s not intended to be a replacement for HTML. Markdown is a writing format, not a publishing format. You control the display of the document; formatting words as bold or italic, adding images, and creating lists are just a few of the things we can do with Markdown. Mostly, Markdown is just regular text with a few non-alphabetic characters included, such as # or *. Apostrophe is a distraction free Markdown editor. It uses pandoc as backend for Markdown parsing and offers a very clean and sleek user interface. Read more

Audiocasts/Shows: DevNation Tech Talks, LINUX Unplugged and mintCast

  • Kubernetes: The evolution of distributed systems

    DevNation Tech Talks are hosted by the Red Hat technologists who create our products. These sessions include real solutions plus code and sample projects to help you get started. In this talk, you’ll learn about Kubernetes and distributed systems from Bilgin Ibryam and Burr Sutter. Cloud-native applications of the future will consist of hybrid workloads: stateful applications, batch jobs, stateless microservices, and functions (plus maybe something else) wrapped as Linux containers and deployed via Kubernetes on any cloud. Functions and the so-called serverless computing model are the latest evolution of what started as service-oriented architecture years ago. But is this the last step of the application architecture evolution and is it here to stay? During this talk, we will take you on a journey exploring distributed application needs, and how they evolved with Kubernetes, Istio, Knative, Dapr, and other projects. By the end of the session, you will know what is coming after microservices.

  • Distro Triforce | LINUX Unplugged 372

    What would it really take to get you to switch Linux distributions? We debate the practical reasons more and more people are sticking with the big three. Plus Carl from System76 stops by to surprise us with some firmware news.

  • mintCast 344 – Getting Jacked

    First up, in our Wanderings, I fiddle with the Focusrite, Tony Hughes paints it pink, Joe puts a ring on it, Bo gets jacked, Tony Watts reduces, reuses and recycles