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Acquia Acquires Mautic

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  • Acquia Looks To Create Open Digital Experience Platform With Mautic Acquisition

    Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount.

  • Acquia Acquires Mautic

    Acquia, the open source digital experience company, announced today that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry's first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.

  • Simulating the sound of stars, Acquia buying Mautic, open source at the VA, and more news

    What happens when two open source companies come together? In the case of Drupal service provider Acquia buying marketing automation firm Mautic, it's the creation of the first open marketing cloud.

    The deal brings together "open source content management with open source marketing automation," said Acquia CTO Dries Buytaert. DB Hurley, Mautic's founder, added that "open source is poised to transform marketing in the same way it has every other function in the enterprise." According to Buytaert, with the acquisition of Mautic, Acquia "can help marketers reach customers on their preferred channel, in ways that are personal and relevant to them."

Acquia in the business of spying (for ads) now

  • Acquia Buys Open Source Marketing Automation Software Firm Mautic

    Open source website software company Acquia is buying marketing automation startup Mautic, the companies said. Terms of the deal were not disclosed.

    Acquia, based in Boston, develops open source tools to manage websites built using the open source content management system Drupal. Mautic, a few miles away in Medford, is an open source (See a pattern here?) software firm that helps companies launch and manage marketing campaigns across the wide and growing field of platforms, from social media networks to email and websites.

  • Acquia-Mautic acquisition underscores open source model

    Acquia's Mautic acquisition announced yesterday elevated the content management vendor a few notches higher toward becoming a complete digital experience platform vendor, competing with the likes of Oracle, SAP, Salesforce and Adobe.

    It's the first outright acquisition Acquia has made in about a decade, with the vendor having extended the platform's features and reach through integration partnerships with other vendors during the interim, Forrester analyst Mark Grannan noted. Acquia's Mautic acquisition also positions Acquia to compete more directly with Adobe than with the CRM vendors building customer experience platforms. Adobe and creative tools tend to be purchased by creative teams, while old-guard ERP and CRM system initiatives route through the CIO.

    "[Acquia is] definitely trying to compete more with Adobe, but I would say they are not trying to compete with SAP and Oracle and Salesforce as much," Grannan said. "They aren't competing on a CRM or ERP play."

  • Acquia Acquires Mautic to Deliver First-Ever Open Marketing Cloud

    Acquia, the open source digital experience company, announced that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry’s first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.

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