A Splintering Martech Market Is Driving Open Source Adoption, Says Acquia
Acquia has expanded from its traditional enterprise level web content management product and services built on the open source software Drupal to a new experience platform, whic includes several marketing solutions. The new platform is also based on Drupal open source software.
The shift was in response to the complex and underwhelming proprietary martech solutions, according to Acquia executives speaking at the company’s APAC conference in Melbourne last week.
The flexibility and scalability of open source is a popular trend, not only restricted to martech, but, Acquia argues the model is particularly effective for marketing solutions.
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