Language Selection

English French German Italian Portuguese Spanish

'Pepsi Smash' to show on Yahoo

Filed under
Web

If you can`t make it on television, you might want to try "Yahoo!"

In two brief runs on television, the live-concert show "Pepsi Smash" drew only a modest audience, but Yahoo! expects the program on line will be a boon to its digital music lineup.

Yahoo! Thursday unveiled a redesigned, online version of "Smash," which, as a program on the WB network, attracted an average of only 1.3 million viewers in eight episodes last summer, the New York Times reported.

Yahoo! and Pepsi plan to revive "Smash" as a collection of video segments, with plans to deliver digital streams of live performances from Coldplay, Kanye West and Gwen Stefani, along with new clips designed for short-attention-span online viewing.

Yahoo! will supervise production and promote the "Smash" series throughout its Web site, the newspaper said. Pepsi will pay for advertising on television, radio and other offline media.
Analysts told the Times Web online video prospects to draw big audiences are rising as more people obtain high-speed Internet access. About 34.3 million U.S. homes, 29.9 percent of households, had broadband connections last year, according to eMarketer. That number is expected to rise to more than 69 million homes, or 56.3 percent of households, by 2008.

Copyright 2005 by United Press International

More in Tux Machines

Meet systemd, the controversial project taking over a Linux distro near you

If Linus Torvalds doesn’t have any big issues with the design of systemd, perhaps it’s not all bad. If you’d like a calm look at why a Linux distribution might want to go with systemd, Debian’s systemd discussion document is good reading. Read more

GNOME 3.15.1

GNOME development continues apace; here is the first snapshot of the GNOME 3.15 development cycle, the 3.15.1 release. To compile GNOME 3.15.1, you can use the jhbuild [1] modulesets [2] (which use the exact tarball versions from the official release). [1] http://library.gnome.org/devel/jhbuild/ [2] http://download.gnome.org/teams/releng/3.15.1/ The release notes that describe the changes between 3.14.1 and 3.15.1 are available. Go read them to learn what's new in this release: core - http://download.gnome.org/core/3.15/3.15.1/NEWS apps - http://download.gnome.org/apps/3.15/3.15.1/NEWS The GNOME 3.15.1 release is available here: core sources - http://download.gnome.org/core/3.15/3.15.1 apps sources - http://download.gnome.org/apps/3.15/3.15.1 Read more

GSmartControl Review – Read SMART Data and Test Your Drives

GSmartControl is an application that allows users to check the health of the drives with the help of the SMART data. It's not a unique application and there are others that can do this job, but it's always a good thing to have alternatives. Read more

Xine Media Player Review – Powerful but Outdated

Xine is both an open source multimedia playback engine and a video playback application that's been around for a very long time. The number of people using this application has diminished, and there are few maintained third-party apps that are based on this engine. We'll take a closer look at the application to see why this is happening. Read more