Language Selection

English French German Italian Portuguese Spanish

'Pepsi Smash' to show on Yahoo

Filed under
Web

If you can`t make it on television, you might want to try "Yahoo!"

In two brief runs on television, the live-concert show "Pepsi Smash" drew only a modest audience, but Yahoo! expects the program on line will be a boon to its digital music lineup.

Yahoo! Thursday unveiled a redesigned, online version of "Smash," which, as a program on the WB network, attracted an average of only 1.3 million viewers in eight episodes last summer, the New York Times reported.

Yahoo! and Pepsi plan to revive "Smash" as a collection of video segments, with plans to deliver digital streams of live performances from Coldplay, Kanye West and Gwen Stefani, along with new clips designed for short-attention-span online viewing.

Yahoo! will supervise production and promote the "Smash" series throughout its Web site, the newspaper said. Pepsi will pay for advertising on television, radio and other offline media.
Analysts told the Times Web online video prospects to draw big audiences are rising as more people obtain high-speed Internet access. About 34.3 million U.S. homes, 29.9 percent of households, had broadband connections last year, according to eMarketer. That number is expected to rise to more than 69 million homes, or 56.3 percent of households, by 2008.

Copyright 2005 by United Press International

More in Tux Machines

Mozilla involves the community in its “open-source” rebrand

Mozilla is bending the terms of the rebrand with a “branding without walls” open-source initiative. Read more

RPi 3 add-on loads up on sensors, wireless radios

Matrix Labs’s FPGA-driven “Matrix Creator” IoT daughter board for the Raspberry Pi 3 is loaded with sensors, 802.15.4 radios, and a mic array. The disc-shaped Matrix Creator add-on for the Raspberry Pi is based on AdMobilize’s successfully Kickstartered Matrix home automation and surveillance hub. AdMobilize spun off Matrix Labs, which has now built this cheaper, board-level version of the product. Read more

Canonical Releases Snapcraft 2.12 Snaps Creator with New Parts Ecosystem, More

Today, June 29, 2016, Canonical has had the great pleasure of announcing the release of the highly anticipated Snapcraft 2.12 Snappy creator tool for the Ubuntu Linux operating system. Read more

AMDGPU-PRO Driver 16.30 Officially Released with Support for Ubuntu 16.04 LTS

Today, June 29, 2016, AMD released the final version of the AMDGPU-Pro 16.30 graphics driver for GNU/Linux operating systems, bringing support for new technologies like the Vulkan API. Read more