Language Selection

English French German Italian Portuguese Spanish

'Pepsi Smash' to show on Yahoo

Filed under
Web

If you can`t make it on television, you might want to try "Yahoo!"

In two brief runs on television, the live-concert show "Pepsi Smash" drew only a modest audience, but Yahoo! expects the program on line will be a boon to its digital music lineup.

Yahoo! Thursday unveiled a redesigned, online version of "Smash," which, as a program on the WB network, attracted an average of only 1.3 million viewers in eight episodes last summer, the New York Times reported.

Yahoo! and Pepsi plan to revive "Smash" as a collection of video segments, with plans to deliver digital streams of live performances from Coldplay, Kanye West and Gwen Stefani, along with new clips designed for short-attention-span online viewing.

Yahoo! will supervise production and promote the "Smash" series throughout its Web site, the newspaper said. Pepsi will pay for advertising on television, radio and other offline media.
Analysts told the Times Web online video prospects to draw big audiences are rising as more people obtain high-speed Internet access. About 34.3 million U.S. homes, 29.9 percent of households, had broadband connections last year, according to eMarketer. That number is expected to rise to more than 69 million homes, or 56.3 percent of households, by 2008.

Copyright 2005 by United Press International

More in Tux Machines

Today in Techrights

You can now build an open source browser based on Chrome for Android code

If you were itching to build an open source browser for Android, you can now do it using a practically all the code from Chrome for Android. As Venture Beat spotted, Google has uploaded the bulk of the remaining code into the open source Chromium repository. The open-source browser shares a lot of the same code as Google Chrome and often serves as the proving ground for new and experimental services. Read more

FUSE Exploit Closed in All Ubuntu OSes

Canonical has published details about a FUSE vulnerability in its Ubuntu 15.04, Ubuntu 14.10, Ubuntu 14.04 LTS, and Ubuntu 12.04 LTS operating systems. This is not a major issue, but that's not a reason not to upgrade. Read more

Google’s Bid To Bring Android To Your Car Is Coming Next Week

Last year, Android Auto was unleashed at Google’s big developer’s conference, but that was just a taste of its dashboard ambitions. At next week’s Google I/O, all signs point to the company giving us a glimpse into a new infotainment system designed from the ground-up to be powered by Android. Currently, Google’s in-car play is limited to Android Auto, which does maps, music, texts, calls, and voice searches. But when Google shows off the latest version of its mobile OS – Android “M” – part of that announcement is reportedly a car-specific build designed that could control everything from the stereo to the climate control and more. Read more