Firefox Offers Recommendations with Latest Test Pilot Experiment: Advance
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Firefox Offers Recommendations with Latest Test Pilot Experiment: Advance
The internet today is often like being on a guided tour bus in an unfamiliar city. You end up getting off at the same places that everyone else does. While it’s convenient and doesn’t require a lot of planning, sometimes you want to get a little off the beaten path.
With the latest Firefox experiment, Advance, you can explore more of the web efficiently, with real-time recommendations based on your current page and your most recent web history.
With Advance we’re taking you back to our Firefox roots and the experience that started everyone surfing the web. That time when the World Wide Web was uncharted territory and we could freely discover new topics and ideas online. The Internet was a different place.
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Firefox Test Pilot: Advancing the Web
The web runs on algorithms. Your search results, product recommendations, and the news you read are all customized to your interests. They are designed to increase the time you spend in front of a screen, build addiction to sites and services, and ultimately maximize the number of times you click on advertisements.
Without discounting the utility that this personalization can provide, it’s important to consider the cost: detailed portfolios of data about you are sitting on a server somewhere, waiting to be used to determine the optimum order of your social media feeds. Even if you trust that the parties collecting that data will use it responsibly, it has to live somewhere and has to be transmitted there, which makes it a juicy target for bad actors who may not act so responsibly.
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