The Secret of Firefox's Success

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Moz/FF

"A lot of people don't even know what a browser is," said Firefox co-creator Blake Ross. "They think that it's the first thing they use on the Internet. They say, 'What do you mean browser, is that Google? Is that Yahoo?' It's hard to get people to switch browsers if they don't understand the concept."

How do you get people to want your product when they don't understand what it is?

Firefox Web browser co-creator Blake Ross said terminology is just one of the challenges for the future success of the free, open-sourced software. With the recent release of Firefox 2, the Key Biscayne, Fla., resident and 21-year-old Stanford University student sat down to talk about the future of the only Web browser that comes close to competing with Microsoft's Internet Explorer and how it's shaping the future of the Internet.

"A lot of people don't even know what a browser is," said Ross, who was in town for a University of Miami fundraiser. "They think that it's the first thing they use on the Internet. They say, 'What do you mean browser, is that Google? Is that Yahoo? It's hard to get people to switch browsers if they don't understand the concept."

Firefox is owned by the nonprofit software company Mozilla Latest News about Mozilla Foundation. Released Oct. 24, Firefox 2 was quickly welcomed into the homes of millions of users. In the first 24 hours, 2 million people were using the browser, with an average of 30 downloads per second. The first version came out in November 2004, and "it's been growing pretty much on a straight line since then," Ross said.

240 Million Downloads

More @ www.technewsworld.com.

Actually, that is true

He's not egzagerating. No offence to anyone, but most normal windows users are practically computer illiterate. Regular windows users won't bother install a program for internet browsing when there is shortcut on their desktop that they can easily double click and start viewing web pages.

Re: Actually, that is true

hussam wrote:
He's not egzagerating. No offence to anyone, but most normal windows users are practically computer illiterate. Regular windows users won't bother install a program for internet browsing when there is shortcut on their desktop that they can easily double click and start viewing web pages.

Yeah, you're right...They most often use what's already there. They often treat a PC more like an appliance than a tool. If something no longer functions, they either send it back to get it repaired OR throw it out. (You wouldn't believe the perfectly good systems people dump!)

egzagerating => exaggerating Wink

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